EBay, is a where sellers go to meet millions of potential buyers, making it one of the busiest online retail platforms we have today. EBay welcomes businesses of different sizes, from small sole proprietorships to multinational corporations. Among the factors behind eBay businesses’ success in penetrating different markets is the application of eBay management software tools such as automated listing management systems. These tools make penetrating target markets easier and faster.
Listing management is and has always been a fundamental part of any successful online business. It is the force behind local search engine optimization program, which ensures that your eBay business can be seen by potential clients browsing through the internet.
Whenever you decide to employ listing software, the first question that you are likely to ask is, do you need listing management software for your eBay store? Using the listing management software can affect you and your business in a number of ways including:
Saves time and efforts
Citation building is an extremely time-consuming task, especially when done manually. Consequently, most business people prefer to use a listing management software. The software automates the listing management process allowing the business owner to produce, integrate, and control all business’ citations under one account, saving both time and efforts.
Reach and Network
While creating citations manually will allow you to create citations in any local website you wish, the management software will only allow you to do so on major local directories. This may not have a major impact on your reach unless most of the platforms with wide reach of your prospective clientelle are not recognized under major local directories.
The right listing management method is greatly determined by the size of your business and the competition level within the industry you operate in. 50 citations may be more than enough for a local plumber while a New York based company offering cleaning services will need to create thousands of citations. The more the number of citations required the more the data submitted and the longer the process is likely to take.
If you run a medium or large sized eBay store, a listing management software may be worth investing in. Using an automated system to create and manage your citations will greatly increase the speed at which your business’ data is submitted and published. With most listing management software, the listings are active shortly after their submission because of the partnerships that the software provider has with other relevant parties.
When managing your listings manually, the story may be very different. Although some websites will publish your listings within a few hours of submission, most cites much longer to do so. In most cases, you may have to wait for 8 weeks or more before your submission can be published.
So, do you need listing management software for your eBay store? The answer is not a straight yes or no. Running your listing manually has its advantages and disadvantages and so is using a listing management software. The best thing is to consider the two methods in terms of what they can offer your business and their limitations before you make that all important decision. Another option that might be worth considering is combining the two methods to manage your listings. You can get a listing management software and still perform some listing management duties manually to increase effectiveness.